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DV Hosting Expands Digital Services With DV Connect, Launches OTP SMS Infrastructure at ₹0.10 Per Message

DV Hosting Expands Digital Services With DV Connect, Launches OTP SMS Infrastructure at ₹0.10 Per Message

DV Hosting is expanding beyond its core web hosting and server infrastructure business with the introduction of DV Connect, a new communication services platform designed for businesses, developers and digital applications across India.

The expansion marks a broader direction for DV Hosting as it moves into business communication infrastructure alongside its existing hosting services. DV Connect is being developed around services such as OTP SMS, transactional messaging and other communication tools that businesses can integrate into websites, applications and customer-facing platforms.

One of the first services being introduced through DV Connect is OTP SMS at ₹0.10 per message, aimed at businesses that require high-volume and cost-efficient authentication messaging.

OTP SMS Starting at 10 Paise

OTP-based authentication has become a standard component of Indian digital services, from account registration and login verification to transaction confirmation and account recovery.

DV Connect is entering this segment with pricing starting at 10 paise per OTP SMS, positioning the service as a competitively priced option for businesses that regularly send authentication messages.

The company is targeting developers, SaaS businesses, e-commerce platforms, hosting companies and other digital services where SMS authentication can generate significant recurring communication costs.

Rather than positioning DV Connect only as a bulk SMS service, DV Hosting plans to develop it as an integrated communication platform that businesses can connect directly with their applications and existing technology infrastructure.

Built for Developers and Online Businesses

A key focus of DV Connect is API-based integration. Developers will be able to connect messaging functionality with websites, applications and internal business systems without manually managing individual messages.

This makes the platform particularly relevant for businesses handling automated workflows such as user verification, login OTPs, order notifications, payment acknowledgements and other transactional communications.

The company expects the combination of straightforward APIs and competitive messaging costs to make DV Connect an alternative for businesses evaluating established Indian communication platforms such as MSG91 and Fast2SMS.

Price is only one part of the strategy. DV Hosting says the broader objective is to provide communication infrastructure that can be integrated with the same types of digital businesses already using hosting, VPS and server services.

From Hosting Infrastructure to Business Communications

DV Hosting's move into communication services represents an expansion of its existing technology business rather than a departure from hosting.

Modern websites and applications increasingly depend on services outside the traditional hosting stack. Authentication, transactional messaging, notifications and API-driven communication have become important components of running an online business.

DV Connect is intended to address this additional infrastructure layer.

The approach also creates a direct connection between the company's existing hosting operations and its newer communication services. A business running an application or website can use DV Hosting for computing and hosting infrastructure while using DV Connect for application-generated communication.

Entering an Established SMS Market

India already has an established ecosystem of enterprise SMS and communication providers. Platforms such as MSG91 and Fast2SMS have made APIs, OTP delivery and transactional messaging accessible to businesses and developers.

DV Connect is entering this competitive market with aggressive pricing as one of its main differentiators.

At ₹0.10 per SMS, the company is targeting customers for whom messaging volume makes per-message pricing particularly important. A difference of even a few paise can become significant for applications processing hundreds of thousands or millions of authentication requests.

The company will nevertheless have to compete on more than pricing. Delivery performance, API reliability, documentation, support and compliance with India's telecom messaging framework are all important considerations for businesses selecting an SMS infrastructure provider.

DV Connect Planned as a Broader Platform

OTP SMS is expected to be one of several services available through DV Connect.

The company plans to expand the platform around additional business communication and developer-focused services, creating a separate identity for communication infrastructure while retaining its connection with DV Hosting's broader technology ecosystem.

DV Hosting sees the expansion as an opportunity to serve more of the infrastructure requirements behind modern online businesses. Instead of limiting its services to where an application is hosted, the company is moving toward providing some of the services applications depend on after they are deployed.

With DV Connect, the company is effectively extending its infrastructure portfolio from servers and hosting to APIs and business communications, beginning with one of the most widely used components of India's digital ecosystem: OTP messaging.

More information about the services is available at dvhosting.in and dvconnect.in.

Dr Rachana Chowdhary — Headed by publisher and global strategy

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