Tesla Targets 2028 for New Roadster Rollout, but Further Delays Appear Probable

Tesla says it plans to begin building its next‑generation Roadster in 2028, although analysts warn the schedule is still far from certain.

First revealed in 2017, the electric sports car was touted for record‑setting acceleration and a range of over 600 miles, with an initial 2020 release target. That date came and went without deliveries, and the program has since been delayed multiple times.

Positioned as a halo model to highlight Tesla’s technology, the forthcoming Roadster has seen its string of delays sow doubt among prospective buyers and analysts alike.

Tesla’s track record of overly aggressive launch timelines that miss the mark—evident with the Model 3 and Model Y—feeds those worries. Persistent supply‑chain issues and the firm’s emphasis on high‑volume models make delivering a low‑volume, high‑performance vehicle even more challenging.

If production does start in 2028, the Roadster will face a marketplace where a number of competitors are rolling out similar high‑performance electric coupes, which could erode its distinctiveness.

Until Tesla provides a confirmed production line and a solid delivery timetable, the 2028 target should be viewed as tentative, and buyers should treat any reservation offers with care.

In summary, the statement does indicate forward movement, yet the long lag between the car’s unveiling and its anticipated production underscores the hurdles Tesla must overcome to launch a niche, ultra‑high‑performance EV.