Sonos Rolls Out Custom Presets and Voice‑AI Beta Access in Major App Refresh

Sonos revealed a major refresh of its mobile app that adds user‑defined Presets and gives participants early access to an upcoming voice‑assistant AI beta, underscoring its push to deepen smart‑home ties.

The Presets tool enables users to set a particular mix of tracks, volume and speaker zone, then anchor that setup to the app’s home screen. A single tap on a preset triggers playback exactly as saved, offering households a fast, repeatable listening configuration without digging through menus.

In parallel, Sonos is launching a limited‑beta for its voice‑controlled AI assistant, developed internally under the codename "27voice". Testers will be able to issue conversational commands for choosing music, adjusting volume and coordinating multi‑room playback, as well as experiment with emerging features such as contextual suggestions and third‑party service integration.

Long known for its premium wireless speakers and robust multi‑room platform, Sonos has recently felt pressure from tech giants that bundle audio devices with their own AI solutions. By introducing a native voice assistant and finer‑grained control via Presets, the firm appears to be strengthening its appeal to users who favor a dedicated, privacy‑centric audio ecosystem.

The update will start rolling out this week to iOS and Android devices, with Preset tiles appearing on the app’s main dashboard. Existing Sonos accounts will receive the software automatically, while enrollment in the AI beta will require a brief opt‑in step. Feedback from early testers is expected to inform the final feature set before a wider public launch later in the year.

Analysts observe that the initiative mirrors a broader smart‑home trend toward seamless voice interaction and instant access to personalized content. Should the beta succeed, Sonos could leverage its established hardware lineup to take on ecosystems such as Amazon Alexa, Google Assistant and Apple Siri, while preserving its unique brand stance.

For now, Sonos owners can anticipate a more straightforward way to fire up their favorite playlists and a preview of the next wave of voice‑driven audio control, paving the way for further software innovations.