How to Find and Modify Your Amazon ‘About You’ Profile

Amazon has introduced a specific “About You” page that lets customers inspect the personal information the company has gathered and, where allowed, edit it—a function showcased in a recent Engadget tutorial. This page consolidates profile details, buying preferences and algorithm‑generated insights, presenting users with one overview of how the online retailer views them.

The profile lists typical items like name, email address and default shipping information, while also revealing data points inferred from browsing and purchase behavior. Some of the more striking entries are whimsical health‑related guesses—for instance, an inference that a user has “flat buttocks,” derived from clothing size and activity metrics.

Accessing the page requires users to log into their Amazon account, move the cursor over the “Account & Lists” dropdown, and click “Your Account.” Within that area, the “Your Profile” link opens a submenu that contains the “About You” choice. As a shortcut, the direct address https://www.amazon.com/gp/profile/aboutyou may be saved as a bookmark.

Modifying the data is simple. On the “About You” screen, users can press the “Edit” button beside any section to change names, contact information or preferred pronouns. For algorithm‑generated insights, a toggle lets users conceal or remove particular attributes. Adjustments are applied immediately and influence subsequent product suggestions and ads.

The launch mirrors increasing examination of how major platforms gather and display personal data. By exposing inferred attributes, Amazon offers shoppers a window into the automated profiling that shapes product recommendations and marketing. Privacy advocates contend that this openness is progress, yet they warn that the capacity to delete or edit certain AI‑derived tags is still restricted.

Experts anticipate that Amazon will continue polishing the “About You” feature, perhaps introducing finer‑grained controls and more transparent explanations of how each data point is derived. With regulatory pressure increasing globally, the firm could broaden the tool to align with new data‑protection rules, urging customers to periodically review their profiles for accuracy and privacy.