Google tests AI-driven calling feature for Pixel 11 Gemini users

Google has begun a trial of an AI function within Gemini that can make phone calls for users, at first available only to United States customers who subscribe to Gemini on the Pixel 11.

Dubbed an “AI‑calling” tool, the capability enables the model to ring a business, deliver a pre‑written request, and send the reply back to the user's handset, essentially converting the phone into a voice assistant that manages everyday calls.

During its most recent AI showcase, Google revealed the experiment, stating that the initial rollout will target a limited group of Pixel 11 owners who have subscribed to the paid Gemini plan. Users can trigger the service from the Gemini app by picking a contact or company and stating the call’s intent.

This step aligns with a wider industry shift toward conversational AI that serves as a middleman for routine activities. Rivals like Microsoft’s Copilot and Amazon’s Alexa have rolled out comparable voice‑automation features, yet Google embeds the capability within its large‑language model instead of a standalone voice assistant.

Privacy groups have queried the handling and storage of call recordings and personal information. Google assures that every conversation is end‑to‑end encrypted and that users may erase transcripts whenever they wish, though it has not revealed how long the raw audio files will be kept.

Industry analysts view the trial as a means for Google to measure appetite for hands‑free calling, particularly among younger users who favor texting to speaking. Should the experiment succeed, the company may roll the feature out to additional Pixel devices and later to Android phones from other makers.

Offering this as a subscription also indicates Google’s plan to generate revenue from Gemini beyond the free tier introduced earlier this year. By packaging premium tools such as AI‑calling, the firm aims to secure a steady income stream and set its product apart from cost‑free rivals.

At present, the capability is optional and confined to a select group, yet Google intends to gather input on call quality, the precision of the AI’s speech synthesis, and any misunderstandings that arise. This information will guide a decision on expanding the service to a wider user base later in 2024.

As AI further erodes the distinction between software and personal aide, the power to delegate phone calls may transform how shoppers engage with companies—whether booking a reservation or confirming an appointment—without ever lifting the handset.