Apple’s First Foldable iPhone Expected to Be Called ‘Duo’ and Cost About $2,000

Sources say Apple is preparing to debut its inaugural foldable phone, a device that industry observers have dubbed the “Duo” and which may be priced around $2,000.

This designation diverges from earlier conjecture that the handset would be called “Fold” or “Ultra,” names that have circulated since Apple filed related patents. Insiders close to the development team claim the label “Duo” more accurately captures the phone’s dual‑screen design, though Apple has yet to verify the branding.

Apple’s move into the foldable arena comes as competitors like Samsung and Huawei have already launched several generations of bendable phones. Those models have proven the technical viability of foldable screens but have struggled to gain mass‑market traction, partly due to durability worries and high price points. Analysts view Apple’s participation as a possible catalyst for wider consumer acceptance.

With an estimated price tag of $2,000, the Duo would sit at the premium end of today’s foldable segment, matching the cost of Samsung’s newest Galaxy Z Fold series. The price reflects not only the intricate hinge and flexible display engineering but also Apple’s customary premium pricing for flagship devices, which often incorporates added value for design, ecosystem integration, and brand prestige.

Although the lofty price could confine early uptake to wealthy buyers and tech enthusiasts, Apple’s strong brand loyalty might accelerate market growth faster than previous foldable attempts. The launch could also push suppliers to expand production of flexible OLED panels, which may eventually drive down costs for later models across the industry.

Apple typically reveals major hardware updates at its September events, and rumors suggest the Duo could appear at a future showcase, though no official schedule has been announced. Until Apple confirms specifics, the details stem from reports such as Engadget’s, which referenced supply‑chain leaks and trademark filings as the source for the name and price estimate.